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Ten Timeless Persuasive Writing Techniques

Posted by The Gate Keeper | Blogging, Tutorials | Friday 4 September 2009 12:41 pm

It is a common thing to persuade others to agree always with what you believe in. Actually, persuasion is an exercise to be able to make a win-win situation. Well you just need a case to be presented that will encourage others to find that case to be beneficial for them. An offer will be made that you cannot refuse, but of course it is not a threatening offer, if you get what I mean. It is just a good deal that will make sense to your target party. However, there are other methods that will make you work easier and more compelling. Here are ten strategies that are usable and guaranteed that it is working.

Repetition. This strategy is very important and is critical in persuasive writing; the reason is a certain person won’t be able to agree with you if they will not get the meaning of the message that you like to impart. There is also what is called the good and the bad repetition. To be able to settle on the good repetition side, be sure to state your point in many ways like using a quote from a famous person and state it again in your summary.

Explain Extensively Why. The word ‘because’ according to psychological studies shows that compliance to the request by a person is more likely to occur if there is a reason why, even if the reason stated makes no sense at all. It is a common thing among people that we don’t like to be told things or be requested to take action without an explanation at all. If you need people to listen to you, try to always give the reasons why.

Consistency. Normally we do not want to be inconsistent as being such is connected with instability while being consistent is associated with having a rational behavior. It is best to use this in your writing so as to get the reader to agree with something that is present thus most people have a difficult time disagreeing with. Then with many evidences at hand, this will make your case as substantial and related to the ultimate point on towards back to the opening situation that was accepted already.

Social Proof. Try to look for someone to guide you on what to do and what to accept. These things are one of the most powerful psychological forces in our lives today. It is the driving force behind social media; examples of which are found in outside referrals and testimonials. You may easily incorporate the social proof elements in your writing. These may range from skillful alignment with the outside authorities to the name dropping.

Comparisons. Metaphors, analogies and similes are the common best friends of a persuasive writer. If you can relate your situation to something that the reader accepts as true, convincing someone will easily come your way. Comparison actually works in other ways also. At times you may be more persuasive by making a comparison orange to grape. Try not to compare the price of your home study course to a similar course price. Maybe you can compare it with the price of a live seminar or your consulting rate by the hour.

Advocate and Solve. This is the theme of persuasion that effectively works as an overall approach to your case. First and foremost, identification of the problem is defined and then audience qualification. Then try to advocate the pain of the reader before giving out a solution that will really make it better. Advocating before persuasion is not being sadistic, but it is all about empathy. The situation is you want the reader to know that you understand the problem since you’ve encountered it and experienced at removing it. If you really feel the pain of the prospect the credibility of your solution will really go a long way.

Forecast. This persuasion theme will let the reader get a glimpse into the future. If you will be able to present a list of the current events into the most likely situations that will happen, you will then be able to have followers in the long run. This will be entirely based on being credible. But be sure to provide some evidence to your claims as you will really look foolish if you have no idea of what you are talking about. And your persuasive technique will not be effective after all.

Join a Group. It is part of human nature to be part of a group and not to live by himself alone. Try to offer a chance to someone to be part of a group whether green or hip and they will join whatever group is offered to them. Try to find out what group most people want to be in and simply just offer them an invitation to join while excluding others.

Address Objections. If your case is presented and then somebody agrees with reluctance, then you’ve lost. The trick is direct marketers use the so-called long copy. What other marketers do is they want you to read enough until you buy. Try to address all sort of potential objections of most of the readers. This is tough but you have to really know your topic and the arguments against you should really be obvious. If you have no rational objections to what you really believe in, you will be shocked to find out for the comments that will come.

Storytelling. This is a technique that is really a catch-all method. You should use this to combine with any or all of the previously tackled strategies mentioned here. Well, stories allow the people to convince themselves and this is what it is all about. You may say we just help others decide on their own that we are right, and we never convince others of anything at all. Just try to do everything you can to tell better stories each time and you will soon find out that you are a good persuasive person.

This is not a fully complete catalog of techniques. What other writing strategies you think that may likely persuade others to work?

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4 Comments »

  1. Comment by persuasive writing — September 15, 2009 @ 3:22 pm

    I love your ideas so much. Your technique more useful for me. I will use to tell my brother. Thank

  2. Comment by The Gate Keeper — September 17, 2009 @ 11:39 am

    thanks, and spread the word! :)

  3. Comment by Noel Sales Barcelona — September 22, 2009 @ 4:27 pm

    This is what we want. Smooth writing. :) However, isn’t it hard to get your e-Book published and sold? Kindly elaborate on how we can sell our own e-Books on-line.

    In addendum, what are the topics that usually sell? :)

  4. Comment by The Gate Keeper — October 19, 2009 @ 9:12 pm

    Hi Noel, generally people always want to buy eBooks that delves on the topic of “how to make money online” however, that topic is an overrated one–meaning millions of writers and bloggers have already touched that topic and the competition is stiff due to the massive overload of such idea. there are sites that usually throw some tips on what keywords are “hot” today and writing an eBook about the burning issue proves to be fruitful. of course marketing it is another thing.

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